Created detailed marketing plans that effectively reinforced and built the Wildcat Store brand. Designed a monthly e-newsletter for over 1,500 subscribers with an average open rate of 26.5%. Wrote a variety of PR materials, including weekly press releases for 17,000 readers. Monitored and updated branded social media networks. Responsible for planning, coordinating, and facilitating event logistics. Wrote, edited, and proofread copy for website, blog, social media, press releases, and internal communication materials. Created and organized an online database of marketing and event materials that increased proficiency for internal use.
• Developed, launched, and directed the store’s first blog – The Wildcat Store Blog – focusing on creating a multi-dimensional relationship with customers, ultimately building a unique and effective platform to communicate with the campus community. Featured in “A Tumblr Tutorial for Brands”, an article by MBS Textbook Exchange, Inc., as an example of how college stores can effectively use Tumblr to engage with students.
• Revamped the store’s social media strategy to focus on interacting with followers by posting more engaging content, promoting events through visuals and YouTube videos, joining emerging social networks (Google+, Instagram, Tumblr), and redesigning the look and layout of each social profile. Efforts resulted in a 74% increase in Facebook fans, 34% increase in Twitter followers, 32% increase in YouTube video views, and a 22% increase in Instagram followers.
• Coordinated monthly “Wildcat Wednesdays” events designed to boost school spirit and brand awareness, which were featured in an article on MBS Foreword Online.
• Coordinated and oversaw event logistics: date and time, location, marketing and advertising campaigns, budgeting, event timelines, print and digital promotional materials, editorial content, staff schedules, photography and video, supplies, sponsors, entertainment, comprehensive event recaps.